Life Insurance Leads: How to Generate Them in September
Meta Description: Learn how to generate life insurance leads during Life Insurance Awareness Month with simple outreach ideas and marketing tips for insurance agents.
Life Insurance Awareness Month is the perfect time to generate life insurance leads and grow your client base. With national campaigns driving attention to life insurance, insurance agents have a unique opportunity to connect with prospects, educate customers, and build lasting relationships. Whether you’re new to selling policies or refining your outreach, these strategies will help you generate leads and boost engagement.
Why September Is a Smart Time to Generate Life Insurance Leads
Every September, Life Happens and other organizations launch national campaigns to raise awareness about life insurance. This creates a surge in consumer interest and buying intent.
- National Campaign Visibility Life Insurance Awareness Month brings real-time attention to the industry. Insurance agents can align their outreach with trending topics to attract qualified prospects.
- Consumer Interest Spikes Customers start looking for information online. They want to understand policy types, compare quotes, and find trusted agents who can help them purchase the right coverage. This spike in interest makes it easier to generate life insurance leads.
Build Trust with Educational Content
Educational content positions agents as experts. It’s one of the best ways to generate leads without hard selling.
- Host a webinar or Q&A session
- Share infographics or blog posts that explain policy types and coverage options
- Link to resources like this one from LIMRA for added credibility
Use Social Media to Spark Interest
Social media helps agents stay visible and connect with both new and returning prospects.
- Share client success stories or testimonials
- Use hashtags like #LifeInsuranceAwarenessMonth and #ProtectYourFuture
- Link to your latest blog post for deeper engagement
Partner Locally to Expand Your Reach
Local outreach builds trust and expands your network.
- Sponsor a community event or health fair
- Offer free consultations at local businesses
- Mention your services on your contact page
Email Campaigns That Convert
Email marketing remains one of the most cost-effective ways to generate insurance leads.
- Segment your list by age, family status, or business type
- Include a clear call to action like “Schedule a free consultation” or “Download our guide”
- Link to your services page for easy follow-through
Track Your Results and Follow Up
Lead generation doesn’t end with the first contact. Agents need to follow up and refine their strategy.
- Use a CRM to manage contacts and track engagement
- Adjust your messaging based on open rates and click-throughs
- Consider using Gleaner Life’s marketing resources to support your outreach
FAQs About Life Insurance Leads
What is Life Insurance Awareness Month?
It’s a national campaign held every September to educate consumers about the importance of life insurance.
Why is this a good time to generate leads?
Increased awareness and media coverage make it easier to start conversations with prospects.
What’s a simple way to get started?
Share a personal story or client testimonial on social media to spark interest.
Can I use email marketing during this time?
Yes! A targeted email campaign can help you reconnect with past leads and current clients.
Do I need a big budget to participate?
Not at all — many lead generation ideas, like social posts and webinars, are low-cost or free.
Life Insurance Awareness Month is your chance to connect, educate, and grow. Whether you’re selling policies for the first time or refining your outreach, these strategies will help you generate life insurance leads and build lasting relationships.
Need help crafting your next campaign? Midwestern Marketing Group provides expert support for insurance agents looking to boost engagement and drive results. Let’s build something great together.